In 2012, Nine West launched its women's fragrance Love Fury. This perfume is a finest blend of fresh fruit, lush floral and warm woods. Love Fury is a fusion of soft citrus and woods combined to create feminine scent and blended with attractive amber to appeals to most women. It opens with the top notes of rose bud, mimosa petals, juicy mandarin, and red berries pulp. At the heart of this fragrance are the notes of tiare tahiti, jasmine samback, and and sandalwood, placed on the base scent of orris flower, sensual musk, precious wood and addictive amber. Love Fury's bottle is designed with a women's obsession for shoes in mind and provides the same tempting feeling as the Love Fury fragrance.